Stories

Report #5

Executive Summary

Our fifth year (FY 23/24) was refined and big, with 32 wonderful clients, 10 Webflow and Shopify launches, lots of design and our biggest customer research project to date! But it wasn’t all rainbows. Growth didn’t quite go as planned, and we continued refining our processes (scope creep, here’s looking at you).

Report #5

Results

Did we achieve our goals? Yes, sorta and no. We’ve used a traffic light system to report on the goals (11 green, 3 orange, 4 red). Most notably we didn’t quite hit the mark in team and revenue growth, which flowed onto to our pro bono / impact investing and donation commitments.‍

Report #5

Clients

This year, we met our target for impact level ‘amazing’ (our highest level of impact discounting) but went a little over on ‘good’ clients (full fees) and a little under on ‘great’ impact clients.

Report #5

Team

We didn’t quite grow the team as planned this year (see more below), but that’s okay. The important thing is we have the right people in the right roles, and everyone gets energy from their work, most of the time. If we can nail that, we’re happy. 

Report #5

Community

We’ve always been keenly aware that the work we do isn’t where the job stops – in fact it’s just the beginning. We want to actively engage and inspire the communities we’re a part of. We want to educate our clients (and ourselves) and spread our impact around. 

Report #5

Environment

We choose to work with organisations that have climate action as their sole purpose. We also do what we can in our own operations to reduce our carbon footprint and advocate for climate-worthy causes. We’re not perfect, but no business is. The goal is to get a little better every year, shrinking our footprint, refining our processes, and putting our effort where it'll do the most good. 

Report #5

Governance

Governance to us means operating fairly and squarely as an impact business. We will continue to challenge ourselves, sharing transparently with our team, clients and anyone else who’s interested. Like you! 

Report #5

Our goals

In terms of our 2024-25 goals, we aren’t making any crazy changes to our 2023-24 goals. We missed some, could improve on others, and are happy if we achieve the rest. We have been re-setting our goals for the next three years though (25-28).

Lessons on Disability and Inclusion from Partnering with CPSN

Partnering with CPSN opened our eyes to the realities of disability, the complexities of the NDIS, and the importance of inclusive design. This journey taught us invaluable lessons about listening, learning, and stepping out of our comfort zones.

Bad actors, should we exclude or include them?

Should we exclude bad actors to uphold our values, or include them to drive change? At Harvey, we’ve developed a thoughtful approach to navigating this dilemma, balancing ethical standards with opportunities for progress. Here’s how we decide who to work with and why progress sometimes outweighs perfection.

What to consider when designing an accessible website

Senior designer Celine shares key considerations for designing an accessible website - what she wished she learnt at design school.

Harvey update: Sept '24

Embracing spring winds.🌬️ Where did this year go?🏃 New work and impactful clients. ✨

Panel Recap: How to Communicate B Corp

Reflections from the panel discussion on ‘How to communicate B Corp’. Quotes from hosts and panel guests in the B Corp space.

Behind Harvey with Becky

Rebecca (Becky) started her career in advertising, creative and media agencies working on global brands. Becky joined Thankyou as Senior Marketing Manager, combining her skills and passion for positive impact. This experience inspired her to create Harvey.

Figma Config highlights: ✨AI / Sparkle Menu, 🎨 Slides & 🖥️ New Interface

Celine and Susanna attended Figma’s APAC Config conference - here are a few updates they loved.

A friendly mid-year woof from team Harvey

A little snapshot of what we've been up to and what lies ahead for the rest of the year.

We’re now a Webflow Certified Partner!

We are thrilled to announce we have been certified as a Webflow Professional Partner!

Behind Harvey with Celine

Celine started her career in the creative city of Copenhagen, returning to Melbourne to work in boutique brand agencies, before leaping into the freelancing world and running her own business for 5 years. Beyond design and branding, she brings to life, purpose, values, and character of a business through brand identities, digital, and packaging.

Behind Harvey with Rach

Rach has extensive experience across ecommerce, growth & digital marketing, working in companies across the globe since 2016. A core Harvey member, she joined the team in 2022. In the first of our series of team member profiles, we asked Rach what it’s like for her working at Harvey.

Branding unzipped: It's what's inside that counts

A chat about true brand essence and how to uncover yours