There were no major changes to our governance structure in FY 23/24, and we’ll continue to maintain our current ownership set up, including our commitment to B Corp. Rebecca Smallchua is still our sole director, and the company is owned 100% by Smallchua Family Trust.
Initiatives for transparency and accountability
Monthly Impact Updates
We provide a transparent overview of how we’re tracking financially, review our clients and pipeline of new clients coming in, highlight a client project and share and celebrate each person’s ‘greatest hits’ for the month.
We review our strategic goals and projects, and reflect on what we should start, stop and continue doing. We also nominate two pieces of client work the team were particularly proud of, and share them in detail.
Check out the slides from our October meeting
No secrets here
We make our financial spreadsheet (revenue, profit & loss, new business pipeline) transparent to the team and share updates weekly. It ensures everyone can understand how the business is going, decisions, feedback and success, and how their individual contribution fits in.
- Values to inform our decision making: we evaluate clients, team members’ performance and recruitment against our values to remove any bias.
- We share as much as we can about our impact journey to help others.
- We are working on publicly sharing salaries to benchmark for equality and industry standards.
Open Sourced Policies
8. Environmental / local purchasing
12. Disciplinary procedures and possible sanctions
13. Grievance resolution process
15. Non- discrimination
16. Neutrality statement (collective bargaining and freedom of association)
17. Prohibition of child labour and forced compulsory labour
3 years a B Corp, recertified
No matter how organised you are (and we think we were pretty organised. Here’s 99% of our submission in Airtable, which we used to manage all the details) there are twists and turns, nuances, details and clarifications required. And we’re a fundamentally simple business with no supply chains, physical locations or harmful aspects to our operations. So it’d be WAY harder for most others.
But that’s why we like B Corp. It’s not an easy box-ticking exercise, which means organisations that do it and get a decent score (over 100) are probably very committed to business for good.
We scored 134.1 - no improvement, but that's a win.
We went into the recertification expecting we’d drop a chunk of points because, over the last 3 years, we’d grown, changed and possibly dropped the ball on things. More details on our certification scores are listed on our public B Corp profile. But nope, we came out with the exact same B Corp score, right down to the decimal point. Winner!
3 years on, what’s different...
Back then, we were two partners / owners, so we had no staff. Now we have three glorious legends and have changed our strategy to continue to expand the team (we originally set out to operate without staff, like lone wolves or B Corp hermits).
In the old days, we were purely doing brand / marketing strategy, with some light touch execution. Now we’re doing brand & design, building top notch websites on Webflow and Shopify, creating digital content, and impact strategy.
Our market research approach has levelled up, doing quant and qual primary research and adding what some would call data science, analysing large customer datasets using Python. It’s nerdy stuff, but we’ve proved it works, and what’s more our clients love it.
