Elevated website experience & podcast distribution for First Nations stories.
Dreamy is a unique collection of mindful audio stories told by the First Storytellers, the Aboriginal and Torres Strait Islander people. These narratives draw from an 80,000-year-old tradition of oral storytelling, bringing it into the digital realm.
We love the impact of Dreamy as a storytelling and mindfulness platform that engages listeners directly in First Nations storytelling, centred around being present and aware of Country. We were so proud to deliver a calming website optimised for all devices, and cross-channel podcast distribution & analytics.
The Brief
Improving user experience was pivotal, as navigating the site proved challenging. The current setup also didn’t support seamless expansion for a new series or the display of educational resources. Additionally, podcast options were poorly featured, and loading times were slow.
The Solution
An immersive website that features impactful, intuitive animations with no-code customisations that bring the stories to life. Built on Harvey’s best-practice CSS Framework in Webflow, and Transistor to centrally distribute all podcasting platforms, to ensure scalability and easy future updates.
The Impact
The podcasts' expanded reach, connecting and creating new collaboration opportunities with organisations and listeners. The Common Ground team has also shared that the website is now more functional and comprehensible, leading to fewer user questions about the Dreamy campaign overall.
Home page and story page on Mobile
Story page on Desktop – includes a clean and aesthetic audio player, photograph of the storyteller, a map of where the story comes from, and a video animation of the artwork.
Highlights
Workshop &Â wireframe
We began with a workshop, using homework questions to align with Common Ground’s vision and goals for the new Dreamy website. The priorities included improving navigation, developing an inviting aesthetic, and ensuring that storytellers and contributors are at the forefront. We then created a wireframe to meet these priorities.
Design
Next, we turned the content wireframes into a high-fidelity experience by applying the visual brand and gathering new and old assets. The website started to take shape, with the Common Ground team providing feedback in Figma. We then addressed the technical structure, including HTML tags and content databases to guide the Build phase.
Build
In the Build phase, we migrated the Dreamy site to Common Ground’s primary Webflow  to cut hosting costs and simplify management. We used Webflow Collections for a flexible  easy to manage database and Integrations with Mailchimp, Transistor, Google Analytics, Google Search Console, and SEO tools, enables comprehensive monitoring, allowing for seamless tracking of the websites performance.
Podcast publishing
We centralised media distribution to Spotify, iTunes, YouTube, and all popular podcast platforms using Transistor, and helped with creating assets and content management to streamline the publishing process and ensure consistency across platforms. We also considered accessibility by embedding transcriptions on each story page.
Artwork by Carmen Glynn-Braun for Series 2 story, Margaret, written & narrated by Scott Wilson
Putting to the fore all Dreamy storytellers and contributors
Project Summary
Since July 2024 Common Grounds’ Dreamy podcasts expanded their reach, connecting and creating new collaboration opportunities with organisations and listeners. With over 34,130 downloads across platforms, the impact of Dreamy has been significant, increasing accessibility by being available on various audio platforms, and even featuring on Spotify-curated playlists. The website is now more functional and comprehensible, leading to fewer user questions about the Dreamy campaign overall.